PRUCO
illustration | package design | visual identity
Stress, disorganization, and insufficient nutrients can negatively impact performance, work credibility, and health. Pruco provides a pure and natural solution by transforming fruit juices into a source of relaxation, offering calm and order with every sip.
PRUCO correlates with its brand identity and core values. "pru" came from the Filipino word "prutas"; meaning fruit - while the "c" and "o" pertain to the "calm" and "orderly" feel the brand wants to portray. Its minimalistic design approach represents the calmness and serenity one feels after tasting. Fruit illustrations in geometric shapes depict the structured feeling of refreshment. A bold yet contained color palette was also maximized as eye candy for consumers while sustaining the overall aesthetic.
